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Going Global
At the beginning of this topic, children learnt how people traded in the past and which goods were available to past societies. They took part in a trading game between fictional, economically developed and less economically developed countries. Here are some pictures of the class traders in action...
We have been using maps and atlases to map where many of the foods we eat and products we use come from. We studied the labels to find out where they had originated. The class were then able to identify trade links between the UK and other countries.
During our topic, the class got the opportunity to debate how a global brand would impact on the school's local environment. Emotions ran high as the children learnt that the school field was being sold, so that a fast food restaurant could be built there. The class debated the positive and negative impacts on the school and gave passionate arguments on both sides.
Finally, after learning about global brands, the class researched and developed their own criteria for their advertising brands. They used this information to design logos that were appealing to groups purchasing sporting products or children’s clothes. Here are their finished designs printed onto t-shirts.